The Yes on I-1401 campaign today announced that they will begin airing a television ad in support of the statewide initiative to help save animals facing extinction. The ad, backed by a six-figure buy, is especially important as Election Day, November 3, approaches and voters begin receiving their ballots.
The 30-second spot features a personal appeal to Washington state voters by The Humane Society of the United States President and CEO Wayne Pacelle:
“Every fifteen minutes, an elephant is cruelly slaughtered for ivory, mainly for markets in China and the US. These and other magnificent creatures could be gone in our lifetimes. Initiative 1401 will strengthen penalties for people who traffic in parts of endangered animals. 1401 protects elephants, rhinos, manta rays and other imperiled animals.
To help save them from extinction, please vote ‘yes’ on Initiative 1401 by November 3.”
The television spot will appear on broadcast and cable in the Spokane and southwest Washington media markets.
“We are grateful for this incredible support from The Humane Society of the United States to help get our campaign’s message out to Washington voters,” said Yes On I-1401 campaign manager Stephanie Ervin. “The diversity and deep engagement of our broad coalition to create new state laws to help end the demand cycle for products made from endangered species is a testament to the public support for fighting poachers and traffickers. We have a great opportunity on November 3 to make a difference in the movement to ensure these 10 key species don’t disappear from the wild forever.”